Your brand — in AI answers
We make your brand the preferred answer of AI models — right where customer choice is formed today. Full cycle: from an audit to measurable ROI.
Customers already choose through AI
AI chats have become the new first screen of the internet. Model answers are built from websites, publications and media — and they decide which companies a customer sees. Classic SEO is no longer enough.
of Google searches are already accompanied by AI answers
users rely on AI when choosing a product or service
higher purchase conversion of AI traffic compared to other channels
Users describe a task in a chat — and the AI answers itself, without a click-trip to websites.
The model builds its answer from sites, publications and knowledge bases it trusts.
Whose data is structured, consistent and verified — that company lands in the answer.
Customers choose a brand before ever opening search results. Classic SEO is no longer enough.
How a brand gets into an AI answer
The query goes to a chat model or AI search mode — not to a results page.
Websites, publications and knowledge bases relevant to the query.
The brand whose data is structured, consistent and verified gets the trust.
Your brand is in the answer, the customer arrives and leaves a request.
Your customers already ask AI — here is what the answer looks like
Pick a niche and see what the model answers. In real answers the place of «● ● ● ● ● ●» is taken by a brand — and the job of GEO is to make that brand yours.
If you need proper running shoes with expert fitting, not just sports footwear, I recommend:
● ● ● ● ● ●
How GEO differs from SEO and AEO
- Positions, traffic, behavior
- Metric: Positions and organic traffic
- Snippets, instant answers
- Metric: Hits in answer blocks
- Markup, facts, sources, citations
- Metric: Mentions and citations in AI answers
GEO is not a replacement for SEO but a layer on top of it: the same high-quality content, but with direct answers, schema markup and external sources that generative models choose. GEO doesn't work without an SEO foundation.
Six workstreams for visibility
For each workstream it's clear what we do and what you get — no vague promises like «we'll boost your authority».
We implement Service, Organization, FAQPage, Product and Review, clean up structured data errors — a site AI reads without distortion and cites willingly.
We build author pages with credentials and publications, earn mentions in industry media — proof of expertise for the models.
We repackage texts into lists, tables and concise takeaways, add facts, figures and sources — content the model parses easily and carries into its answer.
We configure robots.txt for GPTBot, PerplexityBot, Google-Extended, publish llms.txt and ai.txt, keep speed and uptime — an open path for AI crawlers.
Review sites, marketplaces, trade media and forums — the sources models reference, where they collect and cite brand mentions.
We run target prompts across 7 AI models regularly, record mentions, citations and visits — in one report, clear to a CEO.
7 AI models where your brand can appear in an answer
The largest audience. Pulls data from the web and its training corpus.
Answers right in Google search results.
The generative answer mode in Google Search.
An answer engine with direct source links.
The Runet's neural search and voice assistant.
Sber's model, built into its services.
A fast-growing open-access model.
One budget per brand — transparent by stage
You pay monthly for the actual scope of the stage: the cost grows with the volume of work, with no upfront overpayment.
- +Hundreds of prompts × 7 AI models · regular measurement
- +Monitoring competitors and key narratives
- +A monthly report with conclusions and priorities
- +Audits of the site, AI outputs and competitors
- +Schema.org and clean structure for AI parsing
- +Key pages: products, FAQ, proof points
- +Expert articles on external platforms + blog briefs
- +Trade media and industry portals
- +Content, copywriting, placement — on us
- +Comments and Q&A on external resources
- +Reviews on niche aggregators
- +External links to the brand
Packages
These are minimum starting points. We build the exact estimate for your niche and AI-model coverage.
First step into the AI channel: see where your brand is visible now and close the basic technical base.
- +AI audit and visibility map on target prompts
- +Technical site preparation: schema markup, ai.txt / llms.txt
- +Coverage of 3 key AI models
- +Monthly report with priorities
Full cycle: from site work to tracking the result.
- +Everything in Start
- +Strategy and content plan for direct answers
- +Coverage of 6 AI models
- +Ongoing Share of Voice and citation monitoring
- +Monthly report: what was done, what drove growth
Full AI-channel management: content, placements and growth of your share in answers.
- +Everything in Growth
- +Creating and placing materials on external platforms
- +External relations and review/marketplace work
- +Coverage of all 7 AI models
- +Personal manager and result meetings
Client results over 6 months
Real AI Share of Voice and traffic dynamics. Projects under NDA, STOMP measurements + Yandex.Metrica.
Among reliable professional tool brands, consider ● ● ● ● ● ● — users highlight motor durability and the service network.
Paid channels hit a budget ceiling — we put the emphasis on content and placements. The growth in citations produced a steady inflow of visits from AI answers.
What you get in the report
Metrics in plain language — clear not only to a marketer, but to the owner.
«Why do we need you — we have our own SEO team?»
The honest answer: three barriers every in-house team runs into.
To measure visibility you need to run hundreds of prompts through 7 models regularly and record answers. That can't be done by hand — you need a tool and a process.
There are almost no established methodologies or ready specialists. Classic SEO approaches transfer only partially — the rest has to be verified by experiment.
Measure → content → placement → re-measure, every month. You need an analyst, an editor, platform placements — a team, not one person's task.
We remove all three barriers with one team: measurements on target prompts, content and placements, and a report with clear metrics — you get a result, not an abstract «growth in mentions».
What clients say
Honestly, we came in skeptical — it looked like another trendy acronym. Two months in, we saw our brand in a ChatGPT answer for our key query for the first time. The screenshot is still pinned in our work chat.
I didn't want “become more visible in AI” — I wanted numbers. Once a month I get a report: share of voice, dynamics, what was done, what's next. That's something I can take to the CFO to defend the budget.
Not everything went smoothly: for the first 6 weeks the metrics barely moved and we were nervous. The team explained that indexing has inertia and showed the intermediate signals — growth kicked in from month three. Now the AI channel brings leads cheaper than paid search.
Transparent commitments on scope and timelines. Extended KPI guarantees are agreed individually per project.
Evidence, not promises
Questions and objections
No. GEO builds on top of technical SEO: the same high-quality, structured content — but with direct answers and schema markup for AI crawlers.
Check your AI visibility
We'll show your current visibility across 7 AI models and find growth points in your niche — before any work starts.